Detail of Resumé: LARRY SHORT
15511 129th Avenue Court East
Puyallup, Washington 98374

Home: 253-770-9327
Mobile: 253-906-9676


EXPERIENCE (click to return to concise version)

World Vision Inc.
Federal Way, Washington (part-time 1982-83; full-time July 1994-present)

Interactive Editor, World Vision Report (August 2008-May 2011)
World Vision Report on Facebook
World Vision Report on Twitter
World Vision Update on Facebook
World Vision Update on Twitter

Designed and managed the web properties associated with World Vision's weekly public radio program, the World Vision Report; and daily segments aired on Christian radio stations, the World Vision Update.

  • Developed and managed associated social networking sites and technologies (Facebook, Twitter, YouTube, etc.).
  • Created and published web-exclusive audiovisual slideshows, embedded videos, and other special features for the programs.
  • Wrote web text associated with weekly stories and selected and edited suitable photographs, in the process of producing the Web version of the weekly show and daily features.
  • Participated in weekly editorial meetings as part of a diverse global team of six staff, six contract producers and editors, and more than 100 freelance reporters.
  • Developed new online tools and vendor relationships designed to enhance the team's production process, including a filesharing system, a Google team desktop, team email services, and a production enhancement system integrated into our Web back-end.
  • Worked extensively with PHP/Joomla web developers in the design, launch, and maintenance of the and web properties.

Web Guru, Net.Work Media (August 2007-July 2008)
WVrelief (a global staff extranet to coordinate emergency relief information)

Assisted in leadership of a team of web architects, designers, developers and content providers, tasked with enhancing World Vision U.S.' corporate web presence.

  • Consulted and assisted the division director on special projects.
  • Managed a team of web content writers.
  • Consulted with information architect on migration of content from old to new platforms.
  • Created and operated a web useability lab in the building where volunteers tested our design and development concepts and efforts.
  • Consulted with developers on the team regarding search engine optimization and analytics, particularly as regards challenges unique to the Flash environment they were developing in.
  • Secunded for three months to World vision International to assist in the design and development of an global extranet for World Vision staff focusing on emergency relief information (WVrelief). This was a private, authenticated extranet with multiple content creators across the globe.
Web Editor, Communications Division (May 2006-July 2007)
World Vision eNews (monthly eZine)

Primary responsibility for top-level corporate Web content, and editorial responsibility for World Vision's monthly eZine, eNews.

  • Managed a team of three content writers, providing weekly updates to top-level web content.
  • Published a monthly eZine featuring news and information for six different product portfolios across the organization, with a combined readership of approximately 1 million subscribers.
  • Created and managed the initial iterations of various World Vision social media tools, including the corporate Facebook site, corporate blog, corporate Twitter stream, and YouTube channel.
  • Conducted a two-month resource-gathering trip in several Southern Africa nations, based in Johannesburg, South Africa and in consultation with World Vision International's Southern Africa Regional Office. Trained Africa communications staff, interviewed beneficiaries, coordinated the efforts of a photographer, and published it all to the World Vision blog.
Director, Internet Production and Design (October 2004-May 2006) and numerous other sites

Directed a staff of a half-dozen web developers, producers and content providers in what was essentially an in-house web design and development shop for corporate World Vision web properties and products.

  • Created and operated an online project management system through which hundreds of disparate projects passed each year.
  • Developed and maintained web sites and content utilizing the Lotus Notes/Domino web publishing platform.
  • Integrated with a larger division of web marketing specialists in an effort to achieve World Vision's web marketing objectives. (By this time World Vision U.S. had one of the three top nonprofit fundraising sites worldwide.)
  • Integral to the development of World Vision's first "ecommerce" service, based on an Oracle CRM (iStore).
  • Worked closely with World Vision's IT group to monitor and maximize performance of corporate public-facing Web servers. Managed challenges such as the Boxing Day 2004 Asia-wide tsunami, when web traffic soared to 17 times normal levels.
  • Consulted with a variety of staff throughout the organization to help them define and achieve their web goals.
Manager, Internet/Intranet Content & Production/Webmaster (March 1997-September 2004) and numerous other sites, including:
World Vision's privately-accessed internal intranet (World Vision International flagship site — initial design)

Designed, developed, and managed the Internet program for the Communications Division of World Vision Inc., the world's largest faith-based, privately funded relief and development organization. The program consists of a series of Internet sites built on a highly flexible Lotus Notes/Domino platform that enables content providers throughout the organization to create or refresh content on a daily basis. The Manager's role included strategic development, editorial, design, promotion, training, and management of an annual budget that exceeded a half million dollars.

  • Managed four full-time dedicated web content staff, as well as volunteers, interns, and contractors.
  • Developed World Vision U.S.' first intranet, based on Lotus Notes/Domino services and used by more than 850 staff.
  • Developed an online process for child sponsorship, which has been World Vision's flagship online product, raising tens of millions of dollars in donations each year.
  • Developed a process for sponsors communicating by email with their sponsored children, saving significant organizational resources.
  • Developed World Vision U.S.' first Gift Catalog online.
  • A founding corporate member of the Pacific Northwest Intranet Roundtable (along with Microsoft, Boeing, Weyerhaueser, and others)
  • In 1998, managed the mandated transition of the corporate internet program from our Communications Division to the Marketing Division.

Managing Editor/Creative
March 1996-March 1997

Assigned on a project basis to complete key marketing and promotional publications, including:

  • Corporate annual report (FY95 and FY96)
  • Quarterly issues of the full-color tabloid World Vision Report (a magazine for major donors)
  • The prototype issue of the President's Council newsletter
  • Biannual issues of the President's Report to the Partnership, and other high-exposure pieces.
  • Wrote fundraising proposals for seven-figure donors.
  • Served as a ghostwriter to president Bob Seiple.
  • Worked on behalf of a wide range of cross-organizational clients.
  • Gathered original story and photo resource in the field.
  • Involved in a leadership capacity in company activities such as Dedication Day, chapels, Day of Prayer, and the Employee Campaign.

Production Writer/Editor
July 1994-March 1996

Completed assignments as required by Creative Resources and Writing Services departments. See above for types of work performed.

Freelance Author, Web Developer, Consultant, and Software Trainer
  • Worked with pastor and church planter Bob Logan to write, edit and publish a large quantity of materials desiged to assist in the training of church planters, including three books.
  • Provided Web development, consulting, and editorial services to a variety of corporate clients.
  • Consulted with corporate clients on their hardware and software needs; trained their employees in the operation of various software systems.
  • Worked on a contract basis with churches and nonprofit organizations to fulfill their needs for newsletters, training workbooks, and other publications.

Community Activist

  • Founded "Project Jericho," a sidewalk counseling and prayer ministry in Montclair, California. Project Jericho's ministry model later expanded nationwide.
  • Founded and led the pro-life activist ministries of Community Baptist Church of Alta Loma, California.
  • Provided strategic operational leadership to Operation Rescue in Southern California activities in the late 80s and early 90s.
  • Founded and directed Southern California Life Chain and led the largest street demonstration event in the history of the area in 1989 (18,000 people and dozens of churches participated).
  • Charter member of the Board of Directors of Alternate Avenues Crisis Pregnancy Ministries, Ontario, California.
  • Political strategist and activist involved in a campaign for the California State Senate, and in opposition to a proposed county tax increase.

Numerous magazine articles published (one of them won the "Best Personality Feature" honor from the Evangelical Press Association in 1981), and three books:

  • Churches Planting Churches (Coachnet, 1995 — I served as editor)
  • Mobilizing for Compassion (Fleming H. Revell Co., 1994 — I coauthored with Dr. Logan)
  • Beyond Church Growth (Fleming H. Revell Co., 1990 — I ghost-wrote this book for Dr. Logan)
    Beyond Church Growth was our greatest success. It has been translated into three foreign languages and underwent multiple printings internationally and nationally.

Small Technology-Based Business Owner/Operator

  • University Word Processing Centers (Pomona, California, 1985-1990)
    Fulfilled typesetting, graphics, and word processing needs for students and staff of various California State Universities under contract. Operated three production centers and managed the activities of up to 11 employees simultaneously.
  • Word One Typesetting (Claremont, California, 1982-1985)
    Co-owned and operated with my brother. Produced for-the-trade commercial typesetting and graphics for local printing companies and other clients.
  • Short Order Press (Upland, California, 1981-1982)
    Commercial quick-printing shop. Co-owned and operated with my brother.

Staff Writer, Public Relations Dept. (full-time, 1979-80)
Biola University, La Mirada, California

  • Wrote press releases and other university promotional documents.
  • Wrote and pitched student, staff and faculty profiles and stories for Christian magazines and newspapers.


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